Grey Regains Advil, ThermaCare
Grey N. Y. has regained the U. S. creative lead on Pfizer’s Advil and ThermaCare brands, taking over from mcgarrybowen which was given the bulk of that business in September 2010.
View ArticleGillette Cuts to 3 in Creative Review [Updated]
Gillette is down to three contenders in its North American advertising review, after cutting Wieden + Kennedy and Publicis from the process. Still under consideration to lead creative are Saatchi &...
View ArticleBBDO Again Tops 'Big Won' Awards Tally
BBDO has again won accolades as the most-awarded industry network last year, according to the Directory Big Won rankings assembled annually by Patrick Collister, the former executive creative director...
View ArticleAgency of the Year: Carat
A year ago, it would have been a bit of a stretch to declare Carat a U. S. media-buying powerhouse. But after the year Carat has just enjoyed, there’s no denying the Eurocentric shop has become a major...
View ArticleRAC kicks off £10m media agency talks
RAC, the breakdown service, has met with media agencies ahead of a possible pitch for its £10 million planning and buying duties, currently handled by ZenithOptimedia.
View ArticlePayless Selects a Lead Creative Shop
The Chicago office of MARC USA has won the retailer’s creative account after a review, said Dan Pearlman, managing partner and CEO of Bob Wolf Partners/TPG in Santa Monica, Calif. , the consultancy...
View ArticlePublicis steps up rivalry with WPP by merging digital agencies
Maurice Levy, the advertising supremo at the helm of Publicis, is to step up competition against his great rival, WPP chief executive Sir Martin Sorrell, by forming what he claims will be the leading...
View ArticleRokkan Expands Footprint in U.S.
Digital agency of Rokkan is bolstering its creative leadership, staffing up and enteringtwo new markets,in the wake ofa strong new business run and its acquisition by Publicis Groupe in December.
View ArticleUK in Top 10 digital markets but lags behind European rivals
The UK is among the world's Top 10 leading digital markets according to new comparisons of size, adoption and ad spend, compiled, for the first time, by ZenithOptimedia.
View ArticleThe Spot: Lame Duck
IDEA: The Aflac duck, American advertising's finest feathered friend, is nothing without his distinctive squawk. Or is he? The bird, who's been quacking out the supplemental insurance company's name in...
View ArticleMarin Software Positions for First Ad Tech IPO of 2013
AppNexus and DataXu may have elicited hearty applause in the last few weeks for raising sizeable private funding rounds, suggesting that ad tech’s financial picture is just fine, but the true test may...
View ArticleTrading Places: this week's people moves
Rapp UK promotes managing partner John Perkins to managing director, Richard Stokes joins Maxus from ZenithOptimedia, and Patricia Hamzahee moves to Fleishman-Hillard, in this week's round-up of people...
View ArticleLeo Burnett Wins Pfizer's Nexium
Leo Burnett has won lead creative duties on Pfizer's planned over-the-counter version of Nexium.
View ArticleThe Courage to Advertise Without Female Stereotypes
Quick: picture a “mom. ” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the...
View ArticleFrom the Brits to the Oscars Twitter reveals award season 2013′s hosts with...
Sunday night the curtain closed on the 85th Academy Awards, officially drawing the two-month long run of awards around music and film to a finish. They were peppered with proud moments, like Daniel Day...
View ArticlePublicis West Chief Heads East to BBDO
Mark Cadman, the CEO of Publicis West, is joining BBDO as evp and managing director of North America with oversight of the agency’s AT&T business.
View ArticlePublicis Seattle Chief Heads East to BBDO
Mark Cadman, the CEO of Publicis Seattle, is joining BBDO as evp and managing director of North America with oversight of the agency’s AT&T business.
View ArticleWebdenda: Accounts and People of Note in the Advertising Industry
Kim Corrigan joined the New York office of Rosetta, part of the Publicis Groupe, in a new post, partner in the health care vertical.
View ArticlePandora Audience Segments Synced to Mediaocean, Strata
Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at its...
View ArticleP&G Moves Tampax To Publicis
Both agencies are owned by holding company Publicis Groupe. The assignment, which P&G characterized as "brand agency leadership," includes oversight of other agencies working on Tampax. The shift...
View ArticleY&R's Carter Murray is Draftfcb's New CEO
Carter Murray is the new global CEO at Draftfcb, succeeding Laurence Boschetto after an extensive search.
View ArticleUPDATED: Y&R's Carter Murray is Draftfcb's New CEO
Carter Murray is the new global CEO at Draftfcb, succeeding Laurence Boschetto after an extensive search.
View ArticleMedia Agency Bosses Tackle Turnover, Transparency
Six leaders in the media agency world gathered on stage today at the 4A's Transformation conference in New Orleans to discuss everything from trading desks and talent turnover to General Motors'...
View ArticleSources: GM Poised to Confirm Split with Goodby
A General Motors’ announcement about the end of Goodby Silverstein & Partners’ involvement in Chevrolet’s Commonwealth partnership with McCann Erickson could come as early as Wednesday, sources said.
View ArticleThe Weather Company Assembles Ad Tech's Miami Heat
There’s a storm coming. Data is shifting the tides of digital advertising, buoying giants like Google, Facebook, Amazon, Twitter. . . . and The Weather Company?.
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